Effective social media marketing requires more than setting up a Facebook account. To generate ROI in social media, we identify who your audience is, and who you need to talk to, what you want to talk about, and the best place to connect. Blades will guide you through the setup of your network, along with a customized strategy for content, contests, connecting with fans, posting recommendations, and guidelines for integrating social media into your marketing plan. We can also approach the importance of blogs, videos, influencers, surveys, visuals, and other features that are a large part of your social media experience.